Thames Street Dental is a trusted Kingston dentist which was established in 1985.  Thames Street Dental is committed to safeguarding your privacy. Within this Privacy Policy we aim to outline what information we collect about our website visitors, and what that information is used for.  Please contact us at if you have any questions or problems regarding the use of your Personal Data and we will gladly assist you.

By using this site or/and our services, you consent to the Processing of your Personal Data as described in this Privacy Policy.



Personal Data – Any information relating to an identified or identifiable natural person.
Processing – Any operation or set of operations which is performed on Personal Data or on sets of Personal Data.
Data subject – A natural person whose Personal Data is being Processed.
Child – A natural person under 16 years of age.
We/us (either capitalised or not) – Thames Street Dental as an entity, or its staff

Data Protection Principles

We promise to follow the following data protection principles:

  • Processing is lawful, fair, transparent. Our Processing activities have lawful grounds. We always consider your rights before processing Personal Data. We will provide you information regarding Processing upon request.
  • Processing is limited to the purpose. Our Processing activities fit the purpose for which Personal Data was gathered.
  • Processing is done with minimal data. We only gather and Process the minimal amount of Personal Data required for any purpose.
  • Processing is limited with a time period. We will not store your personal data for longer than needed.
  • We will do our best to ensure the accuracy of data.
  • We will do our best to ensure the integrity and confidentiality of data.

Data Subject’s Rights

The Data Subject has the following rights:

  • Right to information – meaning you have the right to know whether your Personal Data is being processed; what data is gathered, from where it is obtained and why and by whom it is processed.
  • Right to access – meaning you have the right to access the data collected from/about you. This includes your right to request and obtain a copy of Personal Data gathered about you.
  • Right to rectification – meaning you have the right to request rectification or erasure of your Personal Data that is inaccurate or incomplete.
  • Right to erasure – meaning in certain circumstances you can request for your Personal Data to be erased from our records.
  • Right to restrict processing – meaning where certain conditions apply, you have the right to restrict the Processing of your Personal Data.
  • Right to object to processing – meaning in certain cases you have the right to object to Processing of your Personal Data, for example in the case of direct marketing.
  • Right to object to automated Processing – meaning you have the right to object to automated Processing, including profiling; and not to be subject to a decision based solely on automated Processing. This right you can exercise whenever there is an outcome of the profiling that produces legal effects concerning or significantly affecting you.
  • Right to data portability – you have the right to obtain your Personal Data in a machine-readable format or if it is feasible, as a direct transfer from one Processor to another.
  • Right to lodge a complaint – in the event that we refuse your request under the Rights of Access, we will provide you with a reason as to why. If you are not satisfied with the way your request has been handled please let us know.
  • Right for the help of the supervisory authority – meaning you have the right for the help of a supervisory authority and the right for other legal remedies such as claiming damages.
  • Right to withdraw consent – you have the right to withdraw any given consent for Processing of your Personal Data.

Data We Gather

By design, this website collects a small amount of information about all visitors (humans and bots):

Information automatically collected about you

This includes information that is automatically stored by cookies and other session tools. For example, your IP address, web browser information and the way you interact with this website . This information is used to improve our website and your customer experience. When you use our services or look at the contents of our website, your activities may be logged.

Information you have provided us with

Enquiries and Contact Forms

When you contact us or send us an enquiry through this website, we may collect additional information about you.  This might be your IP address, full name, email address, telephone number and postal address – information that is necessary to respond to you or to enhance your customer experience with us. This information is sent to Thames Street Dental by email and is stored on our website.

Patient Registration Forms

When you Register as a Patient at Thames Street Dental using our Patient Registration Form, we collect additional information about you; this is the information which you provide to us and may include your title, full name, date of birth, gender, postal address including postcode, email address, daytime and mobile phone number, occupation, along with your GP’s name address and phone number. This information is required to register as a patient at our practice, and is necessary for us and your dentist to provide you with exceptional dental care.

Information from our partners

We gather information from our trusted partners with confirmation that they have legal grounds to share that information with us. This is either information you have provided them directly with or that they have gathered about you on other legal grounds. See the list of our partners here.

Publicly available information
We might gather information about you that is publicly available.

How we use your Personal Data

We use your Personal Data on legitimate grounds and/or with your Consent.  We use your Personal Data in order to:

  • Provide exceptional dental care to you
  • Provide you with promotional items at your request and communicating with you in relation to those products and services
  • Communicate and interact with you
  • Notify you of changes to our products or services.
  • Enhance your customer experience through your interactions with this website
  • Fulfil our obligation under EU law

If you register to become a patient at Thames Street Dental, we may Process your Personal Data for the following purposes:

  • To identify you
  • To provide you our dental services and/or to send/offer you a product
  • To communicate with you in relation to your payments and/or invoicing

On the ground of legitimate interest, we Process your Personal Data for the following purposes:

  • To send you personalised offers from Thames Street Dental (we do not share your data with third parties for marketing)
  • To administer and analyse our visitors’ history in order to improve the quality, variety, and availability of products/services offered/provided on our website
  • To conduct questionnaires concerning client satisfaction;

As long as you have not informed us otherwise, we consider offering you products/services that are similar or same to your purchasing history/browsing behaviour to be our legitimate interest.

With your consent we may Process your Personal Data for the following purposes:

  • To send you marketing material such as newsletters and campaign offers from Thames Street Dental
  • For other purposes we have asked your consent for as a patient

We Process your Personal Data in order to fulfil our obligations rising from law and/or use your Personal Data for options provided by law. We reserve the right to anonymity of the Personal Data gathered and to use any such data. We will use data outside the scope of this Policy only when it is anonymised.

We may occasionally process your Personal Data for additional purposes that are not mentioned here, but are compatible with the original purpose for which the data was gathered. To do this, we will ensure that:

  • The link between purposes, context and nature of Personal Data is suitable for further Processing;
  • The further Processing would not harm your interests
  • There would be appropriate safeguard for Processing.

If we process your Personal Data for these additional purposes, we will inform you of any further Processing and those purposes.

Who Else Can Access your Personal Data?

We do not share your Personal Data with unauthorised parties. Personal Data about you is in some cases provided to our trusted parties in order to make providing dental services to you possible, or to enhance your customer experience. We may share your data with:

  • Your Doctor (GP)
  • The hospital or community dental services or other health professionals caring for you
  • NHS payment authorities
  • The Department for Work and Pensions and its agencies, where you are claiming exemption or remission from NHS charges
  • Private dental schemes of which you are a member.

We work only with Processing partners who are able to ensure adequate level of protection to your Personal Data. We disclose your Personal Data to third parties or public officials when we are legally obliged to do so. We might disclose your Personal Data to third parties if you have consented to it or if there are other legal grounds for it.

How We Secure Your Data

We do our best to keep your Personal Data safe.  Our website uses secure protocols (TLS) for communication and transferring data (such as HTTPS). We use data anonymising and pseudonymising where suitable. We regularly monitor our systems and websites for possible vulnerabilities and cyber attacks.

Even though we try our best we can not guarantee the security of information held by Thames Street Dental or our website. However, we promise to notify suitable authorities of data breaches. We will also notify you if there is a threat to your rights or interests. We will do everything we reasonably can to prevent security breaches and to assist authorities should any breaches occur.


We do not intend to collect or knowingly collect information from children through our website, unless a child has registered as a patient with us through our website, or someone has registered on their behalf.

Cookies and other technologies we use

We use cookies and/or similar technologies to analyse customer behaviour, administer the website, track users’ movements, and to collect information about users. This is done in order to personalise and enhance your experience with us.

A cookie is a tiny text file stored on your computer. Cookies store information that is used to help make sites work. Only we can access the cookies created by our website. You can control your cookies at the browser level. Choosing to disable cookies may hinder your use of certain functions of the website.

We use cookies for the following purposes:

  • Necessary cookies – these cookies are required for you to be able to use some important features on our website, such as logging in. These cookies don’t collect any personal information.
  • Functionality cookies – these cookies provide functionality that makes using our service more convenient and makes providing more personalised features possible. For example, they might remember your name and e-mail in comment forms so you don’t have to re-enter this information next time when commenting.
  • Analytics cookies – these cookies are used to track the use and performance of our website and services

You can remove cookies stored in your computer via your browser settings.  For more information about cookies, visit

We use Google Analytics to measure traffic on our website. Google has their own Privacy Policy which you can review here. If you’d like to opt out of tracking by Google Analytics, visit the Google Analytics opt-out page.

Contact Information

If you have any questions about this Privacy Policy, please do contact Thames Street Dental in the first instance.  For additional information or guidance, you may speak to the Information Commissioner’s Office.

Changes to this Privacy Policy

Thames Street Dental reserves the right to make changes to this Privacy Policy.  The Last modification was made on 22nd February 2021.